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Kniha: The Murdoch Method : Notes on Running a Media Empire – Irwin Stelzer

The Murdoch Method : Notes on Running a Media Empire
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Kniha: The Murdoch Method : Notes on Running a Media Empire
Autor: Irwin Stelzer

An exclusive, insider viewpoint on the "Murdoch Method" from his right-hand man and adviser, Irwin Stelzer. Rupert Murdoch is one of the most notorious and successful businessmen of our age. Now, for the first time, an insider within the ... (celý popis)
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Jazyk: anglicky
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Specifikace
Nakladatelství: » Atlantic Books
Médium / forma: Tištěná kniha
Rok vydání: 2018
Počet stran: 297
Rozměr: 240 x 162 x 30 mm
Úprava: xiii, 297 stran, 8 nečíslovaných stran obrazových příloh: ilustrace, portréty
Skupina třídění: Reklama. Public relations. Média
Biografie
Jazyk: anglicky
Vazba: Knihy - vázané
Datum vydání: 3. 5. 2018
ISBN: 978-1-78649-575-4
EAN: 9781786495754
Popis

An exclusive, insider viewpoint on the "Murdoch Method" from his right-hand man and adviser, Irwin Stelzer.

Rupert Murdoch is one of the most notorious and successful businessmen of our age. Now, for the first time, an insider within the Murdoch empire reveals the formidable method behind the man. Irwin Stelzer, an adviser to Murdoch for 35 years reveals what makes Rupert tick and how he grew from humble beginnings as the owner of an Adelaide newspaper, to becoming the head of a globe-circling enterprise worth over $50 billion.

But this isn't just a straight-forward business memoir. Rather, Stelzer explores what makes Murdoch so unique: whether that be down to his love of taking risks, his mistrust of the establishment, or his unconventional management style. Revealing what really happened during Murdoch's most infamous moments, Stelzer examines how Murdoch navigated both his success and his failures: including his tussles with regulators, his doomed foray into social media, his victories over trade unions, and how he handled the fallout of the News of the World phone-hacking scandal.

Venerated, despised, admired and mistrusted, Murdoch has left an indelible imprint on the world of business, media, and politics. Read this engrossing account to find out how he did it. (notes on running a media empire)

Předmětná hesla
Murdoch, Rupert, 1931-
Nakladatelé a vydavatelé – Austrálie – 20.-21. století
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