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Kniha: Print and Production Finishes for Bags, Labels, and Point of Purchase - Jessica Glaser; Carolyn Knight

Print and Production Finishes for Bags, Labels, and Point of Purchase
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Kniha: Print and Production Finishes for Bags, Labels, and Point of Purchase
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By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.With informative text and ... (celý popis)
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Specifikace
Nakladatelství: Rotovision
Médium / forma: Tištěná kniha
Rok vydání: 23.09.2008
Počet stran: 186
Rozměr: 27 cm
Úprava: barev. ilustrace
Jazyk: anglicky
ISBN: 9782940361946
EAN: 9782940361946
Popis

By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job.
With informative text and specially commissioned full color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience's attention.
Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die cutting and laser cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on.

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