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Kniha: Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces - C. Parker Roger

Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces
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Kniha: Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces
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Short Description Not a designer? Now you can design effective marketing materials yourself with ... (celý popis)
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Specifikace
Nakladatelství: Computer press
Médium / forma: Tištěná kniha
ISBN: 0-7356-2260-4
EAN: 9780735622609
Popis

Short Description Not a designer? Now you can design effective marketing materials yourself with this guide written by design authority Roger C. Parker. The book includes step by step instruction and expert tips for designing with Microsoft Office Publisher 2003. Long Description Not a designer? Dont have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best selling author and design expert Roger C. Parker. This one stop guide to marketing gives you the basics for creating effective messages and step by step instruction for using Publisher 2003 to design compelling, easy to read marketing materials that deliver your message successfully. Even if youre not a designer or you have no marketing experience, youll get expert advice and learn how to: Develop a market empathy, think like your market, and solve their problems using their language Format your message so its attractive and easy to readby taking a crash course in graphic design Save time and money by using Publisher to create several different types of effective marketing piecesincluding postcards to promote your business and newsletters that keep you in touch with your customers Use techniques for quickly harnessing powerful Publisher capabilities Do it right from the start and avoid common pitfalls and design mistakes Each chapter includes an interactive exercise as well as review questions with answers on the authors companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before and after project makeovers, and other resources.

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