načítání...
nákupní košík
Košík

je prázdný
a
b

Kniha: Creating a Brand Identity: A Guide for Designers - Catharine Slade-Brooking

Creating a Brand Identity: A Guide for Designers
-11%
sleva

Kniha: Creating a Brand Identity: A Guide for Designers
Autor: Catharine Slade-Brooking

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer ... (celý popis)
Titul doručujeme za 5 pracovních dní
Jazyk: anglicky
Vaše cena s DPH:  769 Kč 684
+
-
rozbalKdy zboží dostanu
22,8
bo za nákup
rozbalVýhodné poštovné: 29Kč
rozbalOsobní odběr zdarma


hodnoceni - 0%hodnoceni - 0%hodnoceni - 0%hodnoceni - 0%hodnoceni - 0%   celkové hodnocení
0 hodnocení + 0 recenzí

Specifikace
Médium / forma: Tištěná kniha
Rok vydání: 2016
Počet stran: 160
Rozměr: 19 x 23 cm
Úprava: 1 online zdroj (160 pages): illustrations (some color), photographs
Jazyk: anglicky
Vazba: měkká
EAN: 9781780675626
Popis

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more. About the Author Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects.She currently teaches on the BA Graphic Communication course at Farnham UCA. (a guide for designers)

Předmětná hesla
Kniha je zařazena v kategoriích
Recenze a komentáře k titulu
Zatím žádné recenze.




       
Knihkupectví Knihy.ABZ.cz - online prodej | ABZ Knihy, a.s.
ABZ knihy, a.s.
 
 
 

Knihy.ABZ.cz - knihkupectví online -  © 2004-2019 - ABZ ABZ knihy, a.s. TOPlist