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Kniha: BRANDLife: Boutique Hotels & Hostels

BRANDLife: Boutique Hotels & Hostels
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Kniha: BRANDLife: Boutique Hotels & Hostels

The boutique hotel trend shows no sign of slowing down with stylish lodgings popping up everywhere for any budget. More than just a shelter for trippers to rest their tired heads, contemporary ... (celý popis)


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Specifikace
Médium / forma: Tištěná kniha
Rok vydání: 2017
Počet stran: 280
Rozměr: 19,3 x 25,4 cm
Jazyk: anglicky
Vazba: pevná
EAN: 9789887774631
Popis

The boutique hotel trend shows no sign of slowing down with stylish lodgings popping up everywhere for any budget. More than just a shelter for trippers to rest their tired heads, contemporary boltholes are also meant to be social clubs, gallery space, and a gateway to local culture and stories. Some may even aspire to become an attraction themselves, offering one-of-a-kind hideaways to add an extra layer to travellers’ short stays. From conception to delivery, BRANDLife: Boutique Hotels & Hostels examines how new boltholes foreground branding and interiors in their business concepts, visible in their furniture selections, wayfinding systems, visual identities and more. Through case studies, colourful showcases and interviews with leading hoteliers and brand specialists, readers will acquire a rare insight into how these visionaries corner the market and remarkably connect customers from around the world.

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