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Kniha: Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers - Anne Miltenburg

Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
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Kniha: Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
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Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself ... (celý popis)
Titul doručujeme za 6 pracovních dní
Jazyk: anglicky
Vaše cena s DPH:  949 Kč 845
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Specifikace
Médium / forma: Tištěná kniha
Rok vydání: 2018
Počet stran: 224
Rozměr: 21 x 25 cm
Jazyk: anglicky
Vazba: měkká
EAN: 9789063694784
Popis

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. The content is developed based on years of experience in building brands, conversations with dozens of changemakers and understanding what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

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